Look away now One Direction and Waitrose fans; Lidl have smashed it again!

The reasonable supermarket have become quite the social media force of late pulling up some of the year’s best posts and this is definitely one of them.

When Zayn Malik left One Direction earlier this year, it was only right that the Easter eggs with him pictured on were also reduced. Lidl cleverly knocked a 1/5th off.

Great marketing. Great tweeting. Well rewarded. We want more!

That’s what makes Lidl beautiful.